A Nigerian born and USA based serial entrepreneur popularly known as Issey Marley has finally activated his Afrocentric entertainment media brand which he dubbed Back to Life Entertainment.
Back to life has gained instant acceptance from his friends and social media pundits who has acknowledged the innovative approach and highly articulative measures that Issey has employed in ensuring visibility for his brand.
He gave the creative artists in his home nation Nigeria an opportunity to leave their imprint on the brand that he was creating as he made an open offer to the public for the best creative design of a brand logo for BTL to be rewarded with US$200 dollars.
He further enhanced transparency of the process by leaving it open for votes in the brands social media handles as the design that got the highest votes on social media is whose creative concept will be adopted, after about 11 days the public helped him in making the first most important decision on BTL by choosing the logo concept that was voted the most on the BTL social media handles.
“BTL is for the entertainment of the general public and since it’s for the people, we see the need for the public to play a part in defining how they want it branded that’s why we invited the public in determining our brand Image. “
” We want to create a fast paced entertainment brand that will feature Video comedy skits, Movies, shows, interviews, as well as serious entertainment business like exclusive promotion of brands as well,no subject is off limit in entertainment including Boxing as well as managing and promoting artists’’ The new media guru explained.
Friends of Issey Marley has commended him for this noble initiative and for incorporating African contents in his media plan and has thronged the social media space in their BTL T-shirts in support of his initiative.
Issey Marley who fashioned his name against the legendary Bob Marley has lived in USA for about two decades and is happy about his decision to look towards home in his investment plans as his media brand was incorporated in Nigeria this year.
You can follow the new media brand and their contents on their IG,Facebook and youtube with Backtolifeentertainment ✅❤️🙏